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Letter to Safeway


Dear Valued Customer:

Thank you for your recent correspondence regarding your local Safeway store.

You expressed your dissatisfaction with the club card, the weekly advertisements and the shelf tags at your local Safeway store. We sincerely apologize for the inconvenience you have experienced. It is not our intention to offend or upset our valued customers, but to provide them with excellent customer service. Your comments are important to us and will be forwarded to the appropriate department for further review. Thank you for taking the time to let us know how we can better serve you.

We are sorry to hear that you were not satisfied the quality and the prices of produce items. Safeway continually strives to offer the highest quality products at competitive prices.

The Pricing Department continually reviews the costs of products to ensure that our prices are fair and competitive. Where necessary, price adjustments are made company wide. Your comments have been forwarded to our Pricing Department for their review and consideration.

If you would like to discuss this further or if any of your account information needs updating, please reply to this email or call our toll free number at 1-877-723-3929 and reference contact I.D. 8616566. One of our associates will be happy to assist you.

We appreciate your business and look forward to seeing you soon. Thank you for shopping at Safeway.


Paula King
Customer Service Center

Comments or Questions : I'm writing to inform you that I will no longer be shopping at safeway from now on. I don't usually hold grudges against specific merchants but I find the business practices at Safeway to be particularly odious. At least every other time I shop in Safeway, the discount card system fails to give me an advertized discount and I am either forced to argue with the cashier or wait while the next customer is rung up and I can be refunded.
On top of this, I take offense with the decietful way that discounted items are marked in-store. If I product is $1.50 per pound, the sticker should say so, not 4 pounds for $6.00 or some other nonsense. The sticker should also be positioned directly in front of the product it advertizes and not some other, similar product. But ultimately, my problem is in the simple fact that there are two possible prices for a single item. This allows for potential for error - if there is only one price, there is no way the consumer can not get this price. What angers me is that we both know that Safeway management is aware of this and uses the two-price system with the intent to 'screw' the consumer.
Fortunately for me, there are other supermarkets that do not use discount cards, and, I have discovered also have the benefit of cheaper and better produce.


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